How reality TV helped Trump to become greater



Before Donald Trump became a reality TV star before his move to make a big American reality TV show, he was never interested in any of the shows. He had never welcomed the whole idea of reality TV. “That’s for the bottom feeders of society” Trump told friends.

Back in 2002, “Survivor” creator Mark Burnett came to meet with him at Trump Tower. Burnett who was a former T-shirt salesman on Venice Beach, had achieved unbelievably high ratings with a show based in exotic spots such as the Australian outback and the Polynesian islands. But he had his little children at home and he was desperate to do a show in a U.S. city. The right person that came in Burnett’s mind was Trump, so he visited him on his way home.

“The Apprentice” would feature Trump as judge, jury and executioner in a weekly winnowing of young achievers competing to run one of his businesses. Trump’s agent reportedly told him it was a terrible idea — business shows never work on TV he said.

Trump vehemently disagreed with his agent. In fact he even went as far as firing the agent shortly thereafter. “If I would have listened to him” Trump told The Washington Post “I wouldn’t have done the show.”

“The Apprentice” there would be no candidacy

Burnett had an hour long meeting with Trump but in less than an hour Trump made up his mind. He was smart enough to know that “The Apprentice” had enormous potential to introduce him to a broader audience and especially to younger people.

“My jet’s going to be in every episode” he told Jim Dowd, then NBC’s publicity director and now head of a PR firm Dowd Ink. “Even if it doesn’t get ratings, it’s still going to be great for my brand.”

Burnett walked out of the meeting smiling with a handshake deal. Trump secured not only a starring role on a show produced by TV’s hottest producer but also a 50 percent ownership stake in “The Apprentice.”

The man who now seeks to be the President of U.S had asked for no one’s opinion, done no research. He fancied the idea. He bought it right away !

It was a Trump’s high moment an example of a bold decision-making that he proudly brags about in nearly every campaign speech. Buy a show. Build a wall. Pull out of a debate. Make America great again. “It’s very easy” Trump promises.

What was harder was the decision to run for president, which Trump had talked about for decades. He didn’t run for president because of “The Apprentice” but according to the show’s executives and producers, without “The Apprentice” there would be no candidacy.