Diana Farrell

Current Position: Deputy Director of the National Economic Council (since January 2009)
Boss: NEC Director Lawrence H. Summers
Credit: McKinsey & Co.

 

Why She Matters

An advocate of offshoring and innovation to produce economic growth, Farrell joined President Barack Obama’s administration as he fought to restore confidence in the credit markets and save financial institutions on the brink of destruction.

Farrell also sits on Obama’s Auto Task Force that is working to save the U.S. auto industry, which has been hit hard in recent years due to increased global competition and an inability to get loans as massive debt obligations mature.

Sharing duties with co-deputy director Jason Furman, Farrell works under National Economic Council (NEC) Director Lawrence H. Summers. She has spent seven years heading McKinsey Global Institute (MGI), the economic-research department of the international consulting firm McKinsey & Co., and has written extensively on the economic and social impact of shipping jobs overseas.

On the Auto Task Force, Farrell represents the NEC and reports to Treasury Secretary Timothy Geithner and Summers

Path to Power

Born in Bogota, Colombia as a U.S. citizen abroad, Farrell attended Wesleyan University in 1987, earning a B.A. in economics. After Wesleyan, Farrell joined the Wall Street investment bank Goldman Sachs, where she worked two years before attending Harvard Business School.Response to Whorunsgov.com questionnaire by Diana Farrell on April 13, 2009

After obtaining her MBA in 1991, Farrell joined McKinsey & Co. in its Washington, DC office as a director. In 2002, Farrell got a promotion to head MGI, McKinsey’s economic-research department. Farrell stayed at MGI until heading to the White House as deputy director of the NEC in late January 2009.McKinsey & Company Director Profiles  

Farrell has written one book, “Market Unbound,” which she co-authored in 1996 with fellow McKinsey Director Lowell Bryan. She has also written extensively for Businessweek.com, contributing op-ed pieces that discuss a variety of subjects from offshoring, the shipping of jobs overseas to take advantage of a less expensive workforce, to green energy and the growth of China.

In Their Own Words

“Many policy makers and business executives continue to assume that it’s just a matter of time until we go back to where we were before the crisis began. They are probably mistaken. We know that the ground has already shifted significantly in several ways, with important implications for many players.”

 

The Issues

In January 2009, Farrell joined the Obama administration as the NEC deputy director. While her role was expected to focus mainly on helping save the financial industry that had been crippled by subprime mortgages, Farrell’s job description expanded in February 2009.

Auto Task Force

That's when auto giants GM and Chrysler submitted plans to the government asking for more money outside of the nearly $25 billion received in December 2008 to head off what they said was imminent collapse. In response, Obama created the Auto Task Force to review GM and Chrysler’s plans, as well as devise strategies to save the struggling companies and aid cities that have long relied on the auto industry for jobs.

While the task force is comprised of secretaries from a variety of cabinet departments, including Energy, Transportation and Labor, it’s mainly run by senior aides. In March 2009, the task force advised Obama to order Chrysler to structure a deal with Italian car company Fiat SpA within 30 days or forfeit $6 billion in funding. GM was allowed 60 days to rework its plan, but its CEO Rick Wagoner was forced to resign. Farrell was involved with the negotiations that eventually led to these recommendations.Langley, Monica and Boudette, Neal E., "Detroit's Fate Sealed in West Wing," The Wall Street Journal, March 31, 2009 In April 2009, Chrysler filed for bankruptcy, and 31 days later a bankruptcy court judge approved the sale of the company to Fiat.Tse, Tomoeh Murakami, "Chrysler Gets Judge's Approval for Asset Sale," The Washington Post, June 1, 2009 GM filed for bankruptcy on June 1, 2009. The Treasury Department added an additional $30 billion in financing to GM and took a 60 percent stake in the car company.Whoriskey, Peter and Marr, Kendra, "GM Files for Bankruptcy Protection," The Washington Post, June 1, 2009

Moving U.S. Jobs Overseas

In op-eds and other published writings, Farrell has written extensively on the subject of companies moving jobs overseas in pursuit of cheaper labor. In a book titled “The Economists' Voice: Top Economists Take on Today's Problems,” Farrell wrote a chapter titled “U.S. Offshoring: Small Steps to make it Win-Win.” Her chapter, published in 2008, centered on offshoring, and accompanied other chapters written by famed scholars like Columbia University economics professor and former head of the Council of Economic Advisers Joseph Stiglitz.

In it, Farrell explains why changing U.S. laws to prevent offshoring wouldn't solve anything. She argues that offshoring actually helps the U.S. economy, contending that lawmakers must focus on passing laws that help laid-off workers. “Policymakers should let offshoring continue,” wrote Farrell. “But that doesn’t mean they should ignore its consequences. None of the benefits of offshoring currently flow directly to those who suffer most directly, namely U.S. workers whose jobs move overseas.”Stiglitz, Joseph E.; Edlin, Aaron S., De Long, J. Bradford, “The economists' voice: top economists take on today's problems,Columbia University Press, 2008 

To support her claim that offshoring has minimal impact on the U.S. labor market, Farrell cited MGI statistics that showed the U.S. could only move a maximum of 11 percent of its service jobs overseas; in reality, Farrell demonstrated that only about two percent of the country’s service jobs have been moved overseas.

Furthermore, one-third of U.S. workers are employed by companies too small to afford the initial expense ofpffshoring, while larger companies have trouble integrating U.S. and international staff, which can make the entire venture futile.Stiglitz, Joseph E.; Edlin, Aaron S., De Long, J. Bradford, “The economists' voice: top economists take on today's problems,Columbia University Press, 2008 

But the U.S. economy does get rewarded for its overseas expansion, according to Farrell. “Past MGI research found that for every $1 of cost on services that U.S. companies move offshore, the U.S. economy gains at least $1.14,” wrote Farrell. “This gives companies scope to invest in new opportunities that create jobs both at home and abroad, to raise shareholder dividends, and to lower prices to consumers.”Stiglitz, Joseph E.; Edlin, Aaron S., De Long, J. Bradford, “The economists' voice: top economists take on today's problems,Columbia University Press, 2008

In the book, Farrell also called for increasing efforts to help displaced workers such as education programs and wage insurance.

2008-2009 Credit Crisis

In one article authored by her and published by McKinsey shortly after she joined the NEC, Farrell wrote about the impact the credit crunch would have on future generations. “Many policy makers and business executives continue to assume that it’s just a matter of time until we go back to where we were before the crisis began,” wrote Farrell. “They are probably mistaken. We know that the ground has already shifted significantly in several ways, with important implications for many players.”Farrell, Diana, "How the world has already changed," McKinsey & Co., Feb. 23, 2009 

Farrell then explained five ways in which the world will change pending a full recovery of U.S. financial institutions. They include:

  1. Governments will assume greater influence in developed countries. “Businesses and policy makers must recognize that governments will be a critical stakeholder not only in many emerging markets but also in mature ones,” Farrell said. “In addition, they will have to develop strategies to cope with an evolving regulatory, tax, and trade environment.”Farrell, Diana, "How the world has already changed," McKinsey & Co., Feb. 23, 2009
  2. Households and businesses will borrow less as the economy undergoes a massive deleveraging.
  3. New global economic players will emerge, including China, India, sovereign-wealth funds, government holding companies and pension funds, among others. “This emerging new order heightens the need to construct a new global financial architecture of regulations, practices, and institutions better suited to a global economy and global players,” wrote Farrell. “National governments and corporations will no longer dominate financial markets, nor will trade be the primary financial linkage between economies.”Farrell, Diana, "How the world has already changed," McKinsey & Co., Feb. 23, 2009

Financial Regulation Reform

In October 2009, the debate over financial regulation reform continued. One topic of discussion was the size of financial institutions deemed 'too big to fail' when the credit market collapsed, forcing the federal government to pass the $700 billion bailout bill. Some argued that Congress should create measures that would prevent a company from growing too large.

But Farrell argues that the large, complex institutions, like AIG and Citigroup, have benefits as well. "We have created them, and we're sort of past that point, and I think that in some sense, the genie's out of the bottle and what we need to do is to manage them and to oversee them, as opposed to hark back to a time that we're unlikely to ever come back to or want to come back to," said Farrell.Blumberg, Alex, "Rewriting The Rules Of The Financial System," NPR, Oct. 9, 2009

The Network

Farrell works at the NEC with co-deputy director Jason Furman. She works directly under NEC Director Lawrence H. Summers. Her duties on the Auto Task Force means Farrell works closely with Treasury advisers on the auto industry like Ron Bloom.

She also works on the NEC with former McKinsey colleague and health-care expert Robert Kocher.

Campaign Contributions

Farrell has donated $39,000 since 2001, all of which has gone to Democratic candidates or causes. In 2001, she gave the DNC Services Corp. $20,000. In 2007, Farrell gave Hillary Rodham Clinton (D) $4,600 and in 2008 Obama (D) received $2,300, for their respective campaigns.Center for Responsive Politics