This is the latest report according to The Guardian. Ted Cruz’s team is using psychological data based on research spanning tens of millions of Facebook users without their permission, to boost his surging White House run and gain an edge over Donald Trump and other Republican rivals.
Ted Cruz’s campaign team using the data fron Facebook users without their permission.
A data company is being financed by his billionaire benefactor paid researchers at Cambridge University to gather detailed psychological profiles about the US electorate using a massive pool of mainly unwitting US Facebook users built with an online survey.
This is believed to be part of an aggressive new voter-targeting operation.
Hedge fund magnate and leading Republican donor Robert Mercer is believed to be the financier. The researchers access a vast set of US Facebook profiles, in order to build sophisticated models of users’ personalities without their knowledge.
Ted Cruz who said he’s been using the Obama model in his campaign and outreach apparatus in an interview, actually paid $750,000 this year to Cambridge Analytica and the company has received around $2.5m over the past two years from conservative Super Pacs to which Mercer or members of his family have donated.
Ted Cruz is increasingly seen as the real contender for the GOP nomination aside Trump who’s ensnared in more controversy.
Cruz has dethroned Trump in Iowa already, with voting in two months. If people keep getting turned off by Trump, this leaves Ted as the clearly preferred candidate.
Cruz spokesman Rick Tyler said the campaign had contracted Cambridge Analytica “because they’re a market leader and best in the field” but that officials had “done our due diligence”. He claimed all information is “acquired legally and ethically with the permission of the users when they sign up to Facebook.”