When it comes to owning and operating a website, there are many factors to be considered in order to be successful.
Functionality is first among them, of course, but design, as a whole, contains many nuances that can make designing a website seem complicated and intimidating.
However, what if I told you that it’s not as hard as it seems? That’s right, with a few helpful tips, you’ll be well on your way to owning and operating a successful website.
First and foremost, you need to consider your user interface (UI). This tech buzzword is actually incredibly important in terms of design. UI refers to the way you interact with a system. In this case, the system is your website.
How this manifests is, essentially, ease of access. If your website has an intuitive layout, you’re halfway there. You’re going to want links on your website clearly labelled, of course, but you also want those links categorised in such a way that they’re easy to search through the option you need.
This and many other elements of a UI can make or break a website, so carefully consider your options.
Next up is branding. Branding is like marketing, but instead of directing users to your site, you’re making the users already on your site feel welcome and you’re informing them of what you do. First of all, you’re going to want a calming colour palette, and that means cool colours, like blue, green, and purple. You’re also going to want a thick, preferably rounded font for the best results.
And speaking of advertising, placing ads on your site can be a great way to make some money off of your website. For example, “For all your power tool needs, shop with Grainger.”
Advertising may be a turnoff to some, but it’s what must be done to turn a profit online.